Benefit Roller Lash, Is it really as good as everyone is saying?

Before and After Roller Lash

So this week the blogging world (I'm still new to this) went crazy. Twitter was full of people posting about the new Benefit Roller Lash mascara and the fact the ELLE magazine were giving away a free sample of this along with the March issue. Naturally I did the same as everyone else and dashed out to get my hands on a copy. Apparently it really was everyone doing this as I had to try a couple of times and get to the shop very very early, on my way to work in fact to actually get a copy! Now I know there are 101 reviews this product but I feel like I need to add my thoughts into the basket and let you all know what I think.

Now I've never actually tried any of Benefits mascaras! Yes really, making Roller Lash my first one but also meaning I can't compare it to any prior benefit mascaras but hey, I've still tried a lot of mascaras over the years. Now there's always a hype around benefits new releases and Roller Lash is no different with it available for us all to pick up and try prior to it's release date.

I love the fact that Benefit take their packaging to the next level. Whether it's their Puff Off eye gel (also a relatively new release) with a clever little iron shaped applicator or the Majorette blusher which looks a little like a mini drum. The packaging is always clever, girly and it does the job of catching your eye. Now of course the little sample size doesn't have the same quirky design as the full size product but it's pretty darn similar and lets face it, it's mini and looks oh so very cute! The full size version of the product replicates that of a hair roller, again clever.

So enough about the packaging and onto the product. Benefit claims roller lash is one that will make you ditch you eyelash curlers as it's set to 'separate, lift and curl which holds for 12 hours' as said by Benefit. The photos above show my lashes before and after application, no eyelash curlers were used. You can see that my lashes look long and evenly separated with a bit of a curl, however I don't think i'm ready to ditch the eyelash curlers yet. although it's definitely lifted my lashed and curled them up, i'm not so sure i'm looking as awake as i'd like to yet. having said that I'm really liking Roller Lash. It's the first Benefit product I've tried for a long time and i'd definitely but the full size version!

Have you tried Roller Lash yet? will you be picking it up on release date?
You can get the sample size now with a copy of Elle magazine for £4, however it will retail for £19.50 at Benefit counters and Online.

Note: apologies for the comparison photo, I look like I've got miserable eyes probably due to the bags that I just couldn't cover as I was soo soo tired! Better photos will happen once I get myself a tripod and a remote.